Beverly Hills, California, United States of America (Free-Press-Release.com) July 19, 2011 -- September 2011 marks the official launch of Urban Sanctuary; the most recent in a long line of innovative projects from L.A.'s leading creative firm- 0Three Media. Inspired by a combination of the countless "flash sale" websites taking over the internet and an idea that Thom Vest (the company's twenty-something year old founder and Social Media's rule breaking 'golden boy') had for a pop-up store during a trip to Europe last year; Urban Sanctuary will span three days and feature a multitude of interactive demos, displays, activities and entertainment for guests to experience once granted access inside. What makes the Urban Sanctuary truly unique is that each day will be split in two main parts, with the first half reserved for vendors to showcase and gift their latest and greatest products to an exclusive list of celebrities, editors, and retail buyers with the second half open for the consumers (or at least the ones who were lucky enough to RSVP in time) an opportunity to get exclusive deals and discounts on the same products, with a portion of all proceeds going back to help various charitable organizations that fit with each one of the event's underlying themes. According to Vest, everything ranging from customized Diamond jewelry, high end Italian shoes, luxury handbags, round trip flights and 5-star vacation packages to upscale resorts and even a slew of more affordable options like headphones, skincare products, cosmetics and eyewear are already confirmed to be among some of the products to be showcased, sold, and gifted to guests during Urban Sanctuary's upcoming 'Jetset' themed event. "I really believe in good Karma, and while many of us are fortunate enough to have the good fortune we do, the reality is that shopping for the latest and greatest in everything is a luxury that very few can afford, so this is a way for many of our vendors to make a profit while also making a difference." Boasting a crew of 'tour guides' and personal shoppers dressed in vintage flight attendant uniforms along with an all day open bar, word of Vest's innovative concept has traveled quickly throughout the fashion and retail community, which will also be highlighted in the pages of next months issue of the industry 'StyleBible'; Flaunt Magazine.
When asked how his concept for Urban Sanctuary was different, Thom Vest remarked "I really wanted to create an interactive environment where guests are able to dream and get lost in, even if only for a few hours. Retail Therapy has been done to death... this is more like an 'Alice in Wonderland' experience for consumers." Having already received several approving nods from some of the worlds leading consumer brands and retail experts, Urban Sanctuary could mark the beginning of a much larger theme in the world of creative retail. When asked how the internet and flash sales came into play, Vest went on to say "The internet and Social Media have obviously become a very big part of all of our lives, so we also are also in the process of finalizing details on also featuring the worlds first social media photo booth inside the event which would act as a live feed that automatically updates every social media and news outlet at once! We have all been working around the clock, but needless to say I couldn't be happier or more excited about the positive feedback and support we have received to help this idea come to life. Fueling rumors about the 'secret' location of their first Jet set themed being none other than the the infamous Sunset Tower Hotel, comes the news that Vest and his team will also be taking over all 6200 sq feet of the world famous Argyle Spa & Salon (which is located inside the hotel) to create what Vest has called 'The Apothicarium', an all-out luxe laboratory where guests can view the various beauty, spa and wellness products featured within the Sanctuary while a panel of 'experts & alchemists' clad in era-appropriate attire.
Plans for Urban Sanctuary to host similar events in New York City and London have already began to take shape as a result of the increasing media buzz, and Vest even mentioned the possibility of a retail partnership that is currently in negotiations. "Once we have made our final selections from all the vendor submissions, we plan to launch a series of 'micro-store's' within existing retail locations that will feature a select group of carefully chosen items from our vendors." Vest went on to say; "While the interactive kiosks and their contents will be visible inside places that shoppers already flock to, the merchandise inside will only will be available to those who have joined the elite shopping club. It's kind of like the V.I.P. room at a nightclub, only instead of bottom shelve booze we are offering upscale products and helping those who desperately need it."
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